Barrachd Wins IBM Choice Award for Marketing Excellence, Europe

Announced at the IBM PartnerWorld Leadership Conference in Las Vegas, Nevada, United States, IBM's Choice Awards recognize a select number of IBM Business Partners who have demonstrated business excellence in delivering IBM-based solutions resulting in exceptional client experience and business growth. The IBM Business Partners who win Choice awards exhibit IBM values in all client interactions and achieve common business goals, resulting in superior customer satisfaction and mutually significant business impact. The Choice Awards are selected by IBM leadership in each geography and are given to Business Partners across a range of categories, recognizing their working relationships with clients and demonstrated skills in selling IBM solutions.

  "The IBM Choice Awards honor Business Partners from each geography who have upheld a firm dedication to client satisfaction in delivering IBM-based solutions," said Marc Dupaquier, general manager, IBM Global Business Partners.  "We’re thrilled to honor Barrachd for serving as a trusted advisor to our clients while continuing to drive business growth.”

“We are delighted to have won this prestigious award, which highlights the strategic importance of the marketing function within our business. The IBM Co-Marketing program gives us the freedom to promote our unique brand in the analytics market as one of IBM’s leading Business Partners,” said Grant Smith, director, Barrachd. “At Barrachd, we are always looking to take new innovation to our clients, and consider our relationship with IBM key to that. Our expertise, combined with IBM's ground-breaking technology, is a winning combination.”